Based on a review of the live homepage at appliedcoherenceinstitute.org, the site has a strong conceptual foundation but is missing several key pages and structural elements that would make it a complete, functional institutional website.
Below is a gap analysis and a prioritized action plan.
What the Homepage Does Well
| Element | Status |
|---|---|
| Core value proposition | ✅ Clear (“frameworks, research, tools”) |
| Tagline | ✅ “Research for a Coherent World” |
| Two main offerings (Research, Case Studies) | ✅ Present |
| FAQ section (4 questions) | ✅ Present |
| Call to action | ✅ “Get ready to start building” |
The homepage is not the problem. It is a solid foundation.
What Is Missing (Critical)
These are pages or features that visitors will expect — and their absence creates friction or reduces credibility.
| Missing Element | Why It Matters | Priority |
|---|---|---|
| About page | Visitors need to know who is behind ACI, its origins, and its principles | 🔴 High |
| Research page / archive | The homepage links to “Research” but there is no visible research page or publications | 🔴 High |
| Case Studies page | The homepage links to “Case Studies” but there is no visible case studies page | 🔴 High |
| Contact page | No clear way to reach ACI (email, form, or otherwise) | 🔴 High |
| CP-25 assessment | The flagship instrument is mentioned but not accessible | 🟡 Medium |
| Consulting page | No description of services, process, or pricing | 🟡 Medium |
| Education / Workshops page | FAQ mentions workshops, but no details or schedule | 🟡 Medium |
| Resources page | FAQ mentions a “Resources page” but it does not exist | 🟡 Medium |
| Legal / Privacy policy | No terms of use, privacy policy, or disclaimers (essential for credibility) | 🟡 Medium |
| Newsletter signup | FAQ mentions a newsletter, but no signup form | 🟢 Low (but noted) |
What Is Missing (Structural / Navigational)
| Issue | Current State | Needed |
|---|---|---|
| Main menu | Not visible in the crawl (possibly not implemented or not crawled) | A clear menu linking to: Research, Case Studies, CP-25, Consulting, Education, About, Contact |
| Footer | Not visible in the crawl | Footer with contact info, copyright, privacy policy, and key links |
| Search | Not present | Optional, but expected on larger sites |
| Breadcrumbs | Not present | Helps navigation and SEO |
Without a visible menu, visitors cannot move beyond the homepage.
What Is Missing (Content Depth)
| Page | Current Status | What Is Needed |
|---|---|---|
| Research | Homepage links to it, but page is empty or missing | List of publications, CP-25 details, methods, domains |
| Case Studies | Homepage links to it, but page is empty or missing | Anonymized examples of ACI in action (can be placeholder initially) |
| About | Not present | Mission, principles, origins, people (you), contact |
| Consulting | Not present | Services, process, pricing, confidentiality |
| Education | FAQ mentions workshops, but no page | Workshop descriptions, schedule, registration |
| Resources | FAQ mentions it, but no page | Free briefs, protocols, tools, links to Zenodo |
| CP-25 | Mentioned but not accessible | Interactive assessment (or at least a page describing it) |
What Is Missing (Trust & Legitimacy)
| Element | Why It Matters |
|---|---|
| Privacy policy | Legal requirement in many jurisdictions; builds trust |
| Terms of use | Protects you and clarifies user obligations |
| Cookie consent | Required for EU visitors (and good practice elsewhere) |
| Professional bio (About page) | Visitors want to know who is behind the institute |
| Contact email / form | Essential for inquiries, partnerships, media |
| Copyright / credit line | Standard footer element |
Recommended Action Plan (Prioritized)
Phase 1: Immediate (This Week)
| Task | Effort | Impact |
|---|---|---|
| Create Contact page with email and simple form | Low | High (enables inquiries) |
| Create About page (mission, principles, origins, your bio) | Medium | High (builds trust) |
| Create Research landing page with placeholder text and link to Zenodo archive | Low | High (fulfills homepage promise) |
| Create Case Studies landing page with note that case studies are coming soon | Low | Medium |
| Add main menu to theme (Research, Case Studies, CP-25, Consulting, Education, About, Contact) | Low | Critical |
Phase 2: Next Two Weeks
| Task | Effort | Impact |
|---|---|---|
| Add footer with contact info, copyright, privacy policy link | Low | Medium |
| Create Privacy Policy and Terms of Use pages (use templates, then customize) | Low | Medium (legal protection) |
| Create Consulting page (services, process, contact for pricing) | Medium | Medium |
| Create Education / Workshops page (placeholder with “coming soon”) | Low | Low-Medium |
Phase 3: Within One Month
| Task | Effort | Impact |
|---|---|---|
| Publish first research paper or preprint on Zenodo and link from Research page | Medium | High (credibility) |
| Publish first case study (anonymized, even a short one) | Medium | High |
| Create CP-25 page describing the instrument (even without interactive version) | Medium | High |
| Add Resources page with links to free materials (even if just a few) | Low | Medium |
What You Can Ignore (For Now)
| Element | Why Ignore |
|---|---|
| Blog / news section | Not essential for an institute site |
| Social media links | You are not prioritizing social media |
| Interactive CP-25 | Complex; can wait until site is otherwise complete |
| Certification details | Not urgent |
| Newsletter signup | Low priority; can add later |
Summary Table: Missing Pages vs. Drafts You Already Have
From our earlier conversation, you have drafts for most of these. They just need to be published.
| Page | Draft Exists? | Action Needed |
|---|---|---|
| About | ✅ Yes (from menu content) | Publish |
| Research | ✅ Yes (Research page + subpages) | Publish |
| Case Studies | ✅ Yes (placeholder or draft) | Publish |
| Consulting | ✅ Yes | Publish |
| Education / Workshops | ✅ Yes (just drafted) | Publish |
| CP-25 | ✅ Yes (draft exists) | Publish |
| Resources | ❌ No (needs draft) | Write or postpone |
| Privacy Policy | ❌ No | Use template |
| Terms of Use | ❌ No | Use template |
| Contact | ✅ Yes (from menu content) | Publish |
Tao Tao’s Assessment
Tao Tao does not crawl websites. Tao Tao naps.
But Tao Tao knows: a house without doors cannot be entered. A website without pages cannot be visited.
Build the doors. Then rest.
Tao Tao purrs.
What is the first missing page you want to publish — Contact, About, or Research?
